Chatboxes buzzed with ebullient discussion sprouting from the music playing and pure online energy. Even an antediluvian Mark Zuckerberg popped into the "Coding Soundtrack" room at one point. Room members, represented onscreen by cartoon avatars, might consist of a few real-life friends, Tumblr acquaintances, thousands of complete strangers, or even cyber-friendly celebrities like Diplo, Neil Gaiman, and Sir-Mix-a-Lot. Still, the story of the site's rise and fall could be read as a cautionary tale about the longevity of these virtual nightlife alternatives, especially once the novelty wears off and we're able to congregate in public again.įor a brief period, though, the novelty of Turntable was part of the appeal. After racing to 360,000 users in its first three months, it vanished almost as quickly as it appeared, in what fans lamented as the end of a whirlwind chapter in online listening and what seemed like a sign that humans ultimately favored real-life social interaction around music to interacting online.Īs quarantine drags on with no clear end-date, the nostalgia for Turntable.fm may hint at what could be a new normal. Turntable was a website that let users hang out and DJ in virtual rooms, chatting as they took turns selecting music and listening to others’ choices.
It seems almost quaint now, but to web-savvy music-lovers and the extremely online, Turntable.fm was the most exciting development of summer 2011 this side of WU LYF. "I am prepared for my virtual ambient dj set." "We need turntable.fm to return in these trying times," the reissue label Light in the Attic posted.
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